The daily care essentials sector in India is witnessing strong growth, fuelled by increasing consumer awareness around personal hygiene, wellness, and self-care. This sector spans a broad range of products, including skincare, haircare, oral hygiene, and personal hygiene items. A rising preference for natural, organic, and sustainable alternatives is shaping purchasing decisions, as consumers seek products that align with a more health-conscious and environmentally aware lifestyle.

Urbanisation, improved disposable incomes, and growing ecommerce penetration have significantly expanded access to daily care essentials, enabling brands to reach a wider audience. Startups and legacy players alike are innovating with clean formulations, eco-friendly packaging, and digital-first marketing strategies to meet evolving consumer expectations.

Key players in India’s daily care essentials ecosystem include:

Himalaya: A longstanding brand known for its herbal-based range of skincare, haircare, and wellness products, Himalaya has built a strong presence through its commitment to natural ingredients and affordable pricing.
Patanjali Ayurved: Leveraging Ayurveda and indigenous manufacturing, Patanjali offers a diverse portfolio of personal care products, catering to a value-driven consumer base seeking natural and locally sourced alternatives.
Mamaearth: A new-age brand focused on toxin-free, eco-friendly personal care products, Mamaearth appeals to millennials and Gen Z consumers with its transparency, sustainability efforts, and digital engagement.
Biotique: A leader in Ayurvedic beauty and personal care, Biotique combines traditional knowledge with modern science to deliver skincare and haircare solutions made from botanical extracts and natural ingredients.
The Man Company: Catering specifically to men, The Man Company provides premium grooming products, including beard care, skincare, and fragrances, with a focus on natural ingredients and high-performance formulations.

Daily Care Essentials