State Of Indian Ecommerce Report H1 2024, InFocus: Beauty & Personal Care
Reports/Sector Report

State Of Indian Ecommerce Report H1 2024, InFocus: Beauty & Personal Care

The Indian ecommerce market is projected to reach a total addressable value of $400 Bn+ by 2030, growing at a CAGR of 19% from 2023 to 2030. Between 2014 and H1 2024, the sector attracted over $34 Bn in investments, fostering 25 unicorns and 19 soonicorns.

However, in H1 2024, funding in the Indian ecommerce sector declined by 53% year-on-year, with the median ticket size for late-stage investments dropping by 32% during the same period. This report examines the state of the ecommerce sector in H1 2024, with a focus on emerging startups and the impact of GenAI in India’s beauty and personal care segment.

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State Of Indian Ecommerce Report H1 2024, InFocus: Beauty & Personal Care

Quoted & Trusted By

the economist
quartz
forbes
business insider
cb insights
startupindia
the huffington post
the economic times
live mint
the times of india

Key Highlights

$400 Bn+

Estimated Ecommerce Market Opportunity By 2030

$28 Bn+

Indian Beauty & Personal Care Market Opportunity By 2030

$360 Mn+

Market Opportunity For AI In India Online BPC Segment

$561 Mn+

Raised By Ecommerce Startups In H1 2024

D2C

The Most Funded Subsector In H1 2024

Bengaluru

The Top Ecommerce Hub In H1 2024

TOC SUMMARY

Table Of Contents

  • India’s Digital Economy In A Nutshell
  • Ecommerce Market In India: A Snapshot
  • India’s Ecommerce Landscape: Key Players
  • India’s Ecommerce Opportunity
  • Global Ecommerce Ecosystem: India Vs China Vs The US
  • India’s Ecommerce Ecosystem: Funding Trends
  • InFocus: Beauty & Personal Care
  • The Market Opportunity
  • Landscape
  • Funding Analysis
  • Applications Of AI In Beauty & Personal Care
  • Financial Analysis Of Indian Ecommerce Unicorns
  • Key Ecommerce Trends To Look Out For
  • Ecommerce Startups’ Stock Performance

Summary

Ecommerce funding in India has faced significant challenges recently, with a 53% year-on-year decline in H1 2024. Late-stage funding saw an even steeper drop of 87% during the same period. However, a positive trend emerged with seed-stage funding, which surged by 358% in H1 2024, reflecting strong investor confidence in new ventures. The beauty and personal care segment stands out as the fastest-growing within the ecommerce sector, with a projected CAGR of 28% from 2023 to 2030. Artificial intelligence (AI) is poised to be a game changer, with a market opportunity of over $360 Mn projected by 2030 in AI-driven beauty and personal care in India. Startups and large corporates are increasingly adopting AI to boost efficiency and innovation. Despite current challenges, the future of the ecommerce sector in India remains promising, especially with the vast untapped potential in Tier 2 and beyond. The adoption of omnichannel strategies and the innovative efforts of startups to meet evolving consumer demands are expected to drive the sector's growth and unlock its full potential.

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