The Shopping tab will be launched by the end of the year, sources
Google is believed to be in talks with Paytm Mall and Flipkart for shopping tab initiative
Google will partner with retailers of all sizes for the initiative
Google India is reportedly launching a ‘Shopping’ tab that will direct users to merchant websites or ecommerce platforms when searching for products to buy. The move by Google is being observed as a precursor to setting up an ecommerce marketplace in India.
Google is said to be in talks with ecommerce players such as Flipkart and Paytm Mall to partake in the company’s shopping tab initiative, ET cited people familiar with the development as saying — adding that the feature is currently in the works, and will be piloted soon.