Google has launched an accelerator program by the name Launchpad Accelerator to provide mentorship, training and support to mobile startups in India, Brazil and Indonesia. Besides, Google will also provide up to $50K in equity-free funding.
The company has also announced Doormint, Frankly.me, Holachef, Justride, Murmur, Nestaway and English Dost among the selected startups for the program from India.
Roy Glasberg, Google’s Global lead for its Launchpad programs said,
The end goal of this program is to identify game changers in the market and be the game changer for them. The company has purposely decided on an equity-free approach because it doesn’t want to tarnish this work with thoughts about ROI and equity.
In a bid to make an impact on startups, Google has launched this accelerator program to work on various launching projects, develop better tools and offer high-impact mentoring to startups.
Launchpad Accelerator is a six months long program, firstly startups will be flown to Mountain View for a two-week boot camp. After which, these startups will be made to meet mentors, who are either Google employees or professionals from the wider startup community. The mentors will help startups plan for their next five and a half months in the program (which happens in their home countries). This stage is classified as “pressure environment”.
During the pressure environment phase, the startups will work through a number of individualised tasks to help themselves sharpen their marketing and go-to-market strategies, user experience design and other aspects of their services.