Full Stack Ecommerce Enabler ANS Commerce Raises Funding

ANS Commerce, a Gurugram-based ecommerce startup, has raised $2.2 Mn in Pre-Series A round funding round led by Gokul Rajaram (DoorDash) and Venture Catalysts. 

 9Unicorns, Kunal Shah (CRED), Kunal Bahl (Snapdeal), Umang Kumar (CarDekho), Varsha Rao (AirBnB), Manik Gupta (Microsoft, Uber), Shobhit Singhal (Gojek), Archisman. R (Gojek) and Touchstone L.L.P. also participated in this round of funding.

 ANS Commerce is a full-stack ecommerce enabler offering services such as brand store tech, performance marketing, marketplace management, and warehousing and fulfillment. The startup boasts of working with more than a hundred established and emerging brands including Jack & Jones, Vero Moda, HUL, CEAT, and ITC.

The startup also plans to offer ‘self-serve’ versions of its in-house tools such as Kartify and Kartapult targeted towards D2C sellers. 

ANS Commerce plans on utilising the raised funds towards hiring more talent in their product and technology vertical, as well as towards scaling the business. 

With warehouses in three different cities currently, ANS Commerce also plans on establishing its foothold in the Middle East, North America and Southeast Asia. 

Last year, ecommerce was the top-funded sector in the Indian startup ecosystem. According to Inc42 reports, D2C and vertical ecommerce startups are fuelling investor confidence in the startup ecosystem. 

In Q3 2021, the Indian ecommerce segment witnessed $5.4 in funding across 70 deals. In the last 18 months, ecommerce segment as well as the supporting ecosystem i.e. enablers in the logistics & supply chain, marketing & automation as well as website builders have grabbed investor attention. About $238 Mn was invested in Indian ecommerce enablers in the third quarter of 2021. 

For example, logistics and supply chain solution provider Shiprocket raised $41.3 Mn from investors such as PayPal Ventures.

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