Flipkart Compliant With FDI Ecommerce Rules; Ready For Audit: CEO

Flipkart CEO Kalyan Krishnamurthy has said that the company is in full compliance with India’s FDI rules and is ready to face any audit to prove this. The Walmart-owned etailer is under scrutiny over the intermediary agreements in signed in March this year to side-step the ecommerce FDI rules.

After the high-profile meeting between commerce and industry minister Piyush Goyal and top ecommerce executives from India and international, Goyal reportedly asked Flipkart to prove its compliance with the latest FDI norms for online marketplaces, put into place earlier this year.

CEO Krishnamurthy declined to comment on the meeting, but said Flipkart was committed to complying with all government policies and takes legal compliance “seriously”. He added that company’s statutory auditors are free to check for compliance with the ecommerce regulations.

FDI Ecommerce Rules For Flipkart, Amazon

Notified on December 26, the changes in ecommerce FDI policy target deep discounts being offered by large online marketplaces, Flipkart and Amazon, as putting a stop to ecommerce marketplaces dealing with exclusive vendor-partners. The circular came into effect from February 1, 2019 after DPIIT refused to extend the deadline.

The rules state a vendor will be considered “controlled” by an online marketplace operator if it sources more than 25% of its merchandise from an entity related to the ecommerce marketplace.

Since then, leading players Amazon and Flipkart have been examining ways to outgrow the rules to continue the deep discounts and partnerships with vendor partners. Amazon and Flipkart have been in the spotlight as they both operate as online marketplaces partnering with large online vendors such as Cloud Retail, Appario and WS Retail.

The ecommerce companies used to purchase goods in bulk at cheap rates from manufacturers through their wholesale entities — Amazon Wholesale and Flipkart India Pvt Ltd — and sell them on the marketplaces through preferred sellers.

Flipkart had appointed some companies as intermediaries between its wholesale unit and preferred sellers on its platform to work around the 25% cap on direct purchases from entities related to marketplaces. The intermediaries were tasked with buying merchandise from Flipkart’s wholesale arm and selling these to preferred sellers, to sell on to Flipkart users.

This particular business model is under scrutiny in the latest round of probes into FDI-backed ecommerce marketplaces, which includes Flipkart and Amazon.

The rules have been put in place after trade unions and shopkeepers alleged that ecommerce marketplaces have a detrimental effect on local retail and that FDI-backed Flipkart and Amazon regularly indulge in predatory pricing and deep discounts to compete online, which leaves brick-and-mortar stores and other smaller online shopping companies at an disadvantage.