Mumbai-based fashion accessories etailer Pipa Bella Accessories Pvt Ltd, which runs the brand ‘Pipa+Bella’, has secured $1 Mn in a funding round led by Fireside Ventures. Existing investors also participated in this round.
Earlier, Pipa+Bella has raised funding from investors such as LionRock capital, Rajesh Sawhney, Hari Kumar, Roopa Nath and Teruhide Sato. It has not been specified by the Pipa+Bella team whether all or a few of these investors have participated in the latest $1 Mn round of funding.
The funding will enable Pipa+Bella to build the brand through innovative and sustained marketing efforts, scale operations through new distribution channels and make key management hires. With this round of funding, Kanwaljit Singh, Founder of Fireside Ventures will also join Pipa+Bella’s board.
Shuchi Pandya, CEO and founder of Pipa+Bella stated, “Kanwaljit and Team Fireside are the best partners for us, as they truly understand the process of brand building, and have supported us through their deep expertise in marketing and distribution. We are very excited to work with them.”
Pipa+Bella derives its name from two European words that describe the company’s range of products and customers. A typical “Pipa” woman is bold, edgy and always ready to experiment and a typical “Bella” woman is a classicist, graceful and more conservative. The brand celebrates different styles that exemplify these two aesthetics through its product range.
Pipa+Bella currently offers custom-made and ready-made fashion jewelry at affordable prices to over 40K+ customers across India. It further aims to reach to 1.5 Lakh customers over the next twelve months, solving the various pain points of the sector such as high mark-ups, lack of curation or style guidance amongst others.