Bengaluru-and San Jose-based enterprise tech startup, Whatfix, on Wednesday (October 30) announced that it has acquired Airim, a tech company that provides AI-powered personalisation engine for users and customers.
In a press statement, Whatfix stated that it will become the industry’s first digital adoption solution (DAS) provider to offer autonomous personalisation solutions. Analytics tools provided by DAS vendors enable sales operations to understand how sellers engage with the system. The digital adoption solution analyses clickstreams, how long a step takes and where users get stuck or abandon the process completely and more, as stated in a Gartner report.
Through this acquisition, Whatfix is said to help companies enable faster user application onboarding, learning in the flow of work and self-help that increases user productivity. And with the combined partnership with Airim’s AI-powered personalised engine, Whatfix users now can expect in-app guidance at their point of need. Airim’s proprietary AI algorithm is said to be built upon millions of user actions.
Khadim Batti, founder and CEO of Whatfix, Inc. who is positive about this acquisition, said that this will help their platform to provide autonomous personalization, seamlessly. “With Airim’s personalization engine, two users sharing the same enterprise role, in-app location and overall usage, will now autonomously see different personalized guidance based on their specific in-app behaviour, engagement pattern, intent, and device type among other factors. This will elevate the user experience and their digital adoption to a level not seen before in enterprise applications,” he explained.
Excited about joining the Whatfix family, Sujoy Chaudhary, CEO of Airim also stated in a statement that this will enhance digital adoption faster, based on autonomous hyper-personalisation for each user.
Founded in 2013 by Khadim Batti and Vara Kumar Namburu, Whatfix is a SaaS-based enterprise tech startup which is currently helping more than 400 medium and large global enterprises in the adoption of various software. Airim, on the other hand, was started in 2017 by Samvit Majumdar and Sujoy Chaudhary to bridge the information gap between a business and its consumers.
In March, Whatfix has raised $13.2 Mn (INR 92 Cr) Series B funding, where the company stated that it will be using the fund to boost its US and Europe expansion, double employee headcounts and apply newer technologies to improve its products. The startup is backed by investors such as Eight Roads Ventures, F Prime Capital, Cisco Investments, Stellaris Venture Partners and Helion Venture Partners.