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Mumbai based ed-tech startup for competitive entrance test preparation, Embibe.com has acquired 100Marks, student guidance platforms for JEE Main, Advanced and Medical, in a cash plus stock deal.

100Marks as a platform helps students in preparing for IIT-JEE use for extensive doubt resolution, it guides students in their self study through gamified adaptive practice and prompt exam news and updates. Developed by IIT and DCE alumuni, Pradeep Kumar and Anushri Kocher, 100Marks got registered by the name of Superedge Technologies Pvt Ltd in 2012. The startup was part of the The Morpheus in their 9th batch.

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“In acquiring 100Marks, we’ve not only welcomed India’s most respected and prompt JEE prep guidance platform to the Embibe family; we’ve also been fortunate to add two extremely committed young entrepreneurs to our team. What they’ve created is truly exceptional. What we will build together will be phenomenal for students across the country.” said Aditi Avasthi, Founder and CEO, Embibe.

“We are very excited to partner with Embibe! Aditi and her team have built a very impressive test prep platform on a foundation of strong technology and data analytics.Both Embibe and 100Marks share a common vision of helping students score higher, and it was only logical for the two to come together in an effort to create the strongest platform for test prep in India.” said Pradeep Kumar, Founder, 100Marks.

Backed by Kalaari Capital & Lightbox, Embibe was founded in November 2012 by Aditi Avasthi, it is an education analytics consumer tech startup which  leverages a cross-roads of personalised data analytics and technology to capture exact student weaknesses centered around critical exam performance metrics like speed, accuracy, time management, attempt planning, stamina &  also addresses psychological factor like confidence.

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