Starting from January 1, 2018, all ecommerce firms in the country will have to display the exact MRP (as in Maximum Retail Price) of packaged products, including electronic gadgets, smartphones as well as consumer durables and non-durable goods.
As per a government mandate released recently, the price details will have to be clearly mentioned both on the online platform and on the products themselves.
Additionally, ecommerce companies have been ordered to display the name of the country that the products were manufactured or assembled in.
“The ecommerce companies will have to comply with the new rules. They are free to offer discounts. But the declarations have to be transparent for consumers to get the details,” stated Consumer Affairs Minister Ram Vilas Paswan at a recent event.
The development comes after the ministry received multiple complaints from consumers that certain ecommerce firms were not showing the exact MRP of products while claiming to offer huge discounts.
The Ministry of Consumer Affairs originally notified ecommerce firms to declare MRP and expiration dates of packaged consumer products online in June this year. At the time, the department had passed an amendment to the Legal Metrology (Packaged Commodities) 2011 rule, in order to bring ecommerce companies and online marketplaces under its purview.