Since 2012, NowFloats has been helping small businesses all over the country get discovered and grow online. This year, the company launched a new initiative called Digital Desh Drive as a part of its mission to get every local business online by 2020.
Prathibha Sastry (Ex-COO, MS Ventures & startup evangelist) alongwith Animesh Khan (Zinnov), Arpan Ramtek (NowFloats), Swapna Kucherlapati (NowFloats) travelled to 24 important cities across the sub-continent from Amritsar to Kanyakumari. During their journey of approximately 7000 KM, the Digital Desh team met over 200 people.
NowFloats has released, “Inside the Internet of India 2015 – A NowFloats/Zinnov Report” The report highlights how small and medium businesses are adopting technology based on the insights they gathered during the Digital Desh Drive.
The report was released in presence of Sharad Sharma (co-founder, iSPIRT), Karthik Reddy (CEO, Blume Ventures), Karan Bajwa (MD, Microsoft), Kiran Karnik (Director, RBI), and Anuradha Ramachandran (Director, Omidyar Network)
On the launch, Jasminder Singh, CEO & co-founder, NowFloats, said, “The Digital Desh is the NowFloats attempt to understand the rapidly changing technology behaviours across the country. With over 125K customers and 4M consumers a month, we certainly had lots of data and signals, but what Digital Desh uncovered surprised us significantly. The speed at which India is adopting smartphones and Internet is much faster than the general view. In many ways the Digital Desh has become an functional and UX spec to our product teams.”