There could not have been a better time for me to write an article on the home services startups. Not because it is the hottest sector where technology is causing disruptions in a highly unorganized market to change the very structure of it. Simply because I happened to witness the way standardisation is trying to tame chaos in this sector on the very day I got this assignment.
The tap in my washroom had been leaking incessantly, and the local plumber I knew did not turn up despite of repeated calls. I was exasperated.
I looked up the list of startups in this sector, zeroed in on Zimmber and booked an appointment for a plumber online to fix the tap. My appointment was promptly acknowledged with an email, followed by a call from a Zimmber executive who had put me in a conference call with the assigned plumber so that I can guide the directions to my place and the chances of his getting late for the designated time are minimised. Smart! I thought. But I was still sceptical about it. Thankfully, the plumber turned up on time, he was quick to analyse the problem, fixed the faulty tap, and charged only what was mentioned on the site. No late appointments, no haggling, a pleasant service experience, and a satisfied customer.
The home services industry in India is growing rapidly with about 69 startups founded in 2014 alone!
I thought of the countless people who struggle on a daily basis to get such efficient home service experience – be it plumbing, carpentry, laundry, electronic repairing, requests for tutors, request for hobby classes and the entire gamut of service market, and I understood why Uberization of this sector was the next big thing happening in India.
It’s another story altogether, that this highly disorganized market, holds an opportunity ranging from $100 Bn-$400 Bn.
According to startup industry tracker Tracxn, the home services industry in India is growing rapidly with about 69 startups founded in 2014 alone. Players include HouseJoy, Zimmber, near.in, taskbob, Mr. Right, Findyahan, Urbanpro, Urbanclap, Doormint, Hometriangle, Qyk, and many others which provide home services like plumbing, painting, electrical service, laundry, pest control, in health and wellness for e.g. physiotherapists, yoga instructors, in tuition and hobby Classes for e.g. dance, music, zumba, maths, to events e.g. mehandi artists, photographers, and birthday party planners. The range of services provided varies from six to 1000.