Dabur Partners With Amazon To Launch Ecommerce Portal For Ayurveda Products

Amazon is leaving no stone unturned to penetrate the Indian ecommerce space. In a recent move, the US-based giant has tied up with Indian FMCG major Dabur India for an online Ayurveda marketplace.

This comes just a few months after reports surfaced that Amazon India was looking to join hands with the family-run investment office of Infosys co-founder Kris Gopalakrishnan and Burman Family Holdings, the parent company of consumer brand Dabur.

The Ayurveda e-marketplace is hosted by Amazon India and the content is developed by Dabur India.

The company in an official statement mentioned that it will offer consumers an insight into various ayurvedic medicines for treating a variety of ailments. Commenting on the same, Dabur India Executive Director Consumer Care Business KK Chutani said, “Consumers can search on the basis companies, brands and ailments, they will gain access to all Ayurveda solutions available in the country.”

The ayurvedic marketplace will house all ayurvedic brands and products in India. This includes the products of Dabur’s competitors like Baba Ramdev’s promoted Patanjali and Himalaya, etc.

Last year, another player in the FMCG giant that offers Ayurveda solutions, Patanjali products, by Baba Ramdev was lining up to set up an online platform (Chikitsalaya) for ayurvedic consultation and treatment. It already has an ecommerce portal for its ayurvedic offerings.

Patanjali attained about $770 Mn (INR 5,000 Cr) turnover mark in 2015-16. The products offered on its portal include a range of food, cosmetics, medicines, books, CDs, DVDs, and Audio cassettes.

However, Chutani was of the view that despite the availability of competitor’s products on the Ayurveda ecommerce marketplace Dabur will emerge as the ultimate gainer of the partnership with Amazon. He added, “Setting up an Ayurveda marketplace further helps establish ourselves in this space and connect with millennial consumers.”

(The development was reported by The Hindu)

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