As the festive season comes up, ecommerce websites are lining up a series of discounts and offers never seen before in the Indian market. The response has been nothing short of phenomenal, with deals getting exhausted quicker than they can come in, and e-commerce websites coming down with unexpectedly high traffic.
Not just the customers, coupon and Cashback sites are also having a field day. We at CashKaro.com had a busy weekend and quite the day on Oct 6th, where we witnessed some interesting consumer trends :
300% increase in transactions
There has been a 300% increase in the number of transactions during the festive period as compared to the rest of the year! That is due to the wide array of discounts and promotions offered to bring new shoppers online and drive repeat purchases. Amazon’s resolve to establish its presence in India has further heated up the competition. CashKaro.com offered Double Cashback of up to 21% on all Amazon.in orders, which was very popular. Just for going to Amazon.in via CashKaro.com, shoppers got extra savings, which enabled them to save over 80% on many orders.
High Traffic from Tier II Cities
The top 5 metros (Delhi /NCR, Mumbai, Bangalore, Chennai and Kolkata) continued to dominate along with the upcoming metro cities such as Hyderabad, Pune, Ahmedabad and Chandigarh. Surprisingly, this year there was equally good traffic from Tier II/small towns such as Pimpri Chinchwad, Ernakulam and Bhubaneswar.
The Amazon ‘Dhamaka’ and the Flipkart Euphoria
We saw a 400% increase in transactions on Amazon.in during their ‘Mission to Mars Celebration Dhamaka’. Traffic on CashKaro.com was higher, with an equal number of new and repeat visitors. There was a similar increase on Flipkart on ‘Big Billion Day’ and the overall shopping euphoria is like what it was during Google Online Shopping Festival 2013. Also, the average order values increased as people took advantage of the big discounts and shopped for big ticket items like laptops and TVs. The highest traffic was on Amazon.in, Flipkart and Snapdeal. The demographic breakup was 75% male and 25% female.