BetterPlace Unveils goBetter — A GenAI-Powered SolutionTo Transform Frontline Workforce Management

Bengaluru-based HRtech platform BetterPlace has launched generative AI-powered unified tech brand goBetter to expand its presence in the global market.

goBetter integrates over eight tech modules into one platform. In a statement, BetterPlace said it is aiming to take the unified and optimised SaaS frontline workforce management platform to the global market. 

BetterPlace also said it plans to invest $35 Mn in research and development (R&D) to strengthen its tech stack.

Commenting on the launch of goBetter, BetterPlace cofounder and CEO Pravin Agarwala said, “With goBetter, we aim to capture the $300 Bn addressable market in India, Southeast Asia and GCC countries to become the go to solution for any enterprise which wants to focus on scaling its business while its workforce operations are optimised and automated.”

With the new platform, the startup is aiming to manage over 10 Mn workers in South East Asia (SEA) and the Gulf Cooperation Council (GCC) regions to unlock the true economic potential of frontline workers and the economies which employ them, he added.

BetterPlace said India, SEA and GCC countries make up for 50% of the world’s workforce but over 60% of this workforce is still informal. Besides, less than 15% of the enterprises globally have been able to digitise their workforce and operations. With the new product, BetterPlace is looking to fill in these gaps in the global workforce management systems.

Founded in 2015 by Pravin Agarwala and Saurabh Tandon, BetterPlace is a SaaS HRtech startup that offers frontline workforce management and covers the hire to retire needs of the employees.

Since its inception, the startup claims to have onboarded more than 30 Mn workers on their platform. BetterPlace said it clocked revenue of INR 275 Cr in FY22 and aims to become EBITDA profitable by September 2024.

Of late, the startup has been on an expansion spree in  the SEA region. This year, it has made two acquisitions – Indonesia-based blue-collar workforce management platform MyRobin and Malaysia-based recruitment and job placement startup TROOPERS. 

The acquisitions followed BetterPlace’s $40 Mn Series C funding round in December 2022.

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