After MartMobi, Betaout Becomes The 2nd Indian Startup To Get Selected For TechStars

Betaout, a Noida based startup has been selected for the prestigious program, TechStars Chicago 2015, a US based accelerator. They received around 900 applications out of which 10 startups were selected, Betaout is the only startup based out of India. Techstars Chicago is a 3-month programme with its Demo day planned for mid-October.

The startup helps small and large ecommerce businesses do behavioral marketing like Amazon. The company offers a plug and play solution that collects customer interaction data across all devices. It builds a master marketing profile of every single customer and then use the same to provide customer segmentation tools and multiple marketing tools like emails, sms on-site engagement to engage customers. It relies on personalized mail for the customer to get a sense of association.

The startup was launched 7 months ago by Ankit Maheshwari, Arjun Maheshwari, Nandini Rathi, and Raghubir Thakur and now is a team of 35. It has renowned clients in repertoire including some ecommerce biggies like Paytm, Goibibo, GOQii Mauj, Viacom US etc.

It claims to have over 20Mn customer profiles and sends more than 50Mn emails per month. Competitors in the domestic market are Wizrocket and Webengage, whereas globally Sailthru is one of the competitors of the company. The ecommerce industry is growing at 20% year by year, following which, the company also has plans to set its foot in India.

It is the second Indian company selected in Techstars, first being MartMobi which was acquired by Snapdeal recently.

Here are the other 9 startups that were selected for Techstars 2015

Akouba Credit– AkoubaCredit provides lenders an algorithmic underwriting platform that reduces the cost and time required for banks to issue a small business loan. The platform, customized to each lender’s underwriting principles, allows small businesses to apply and track their application electronically, with results delivered within 48 hours. Banks that use Akouba love it because they get more happy borrowers faster.

Glidera – Glidera enables developers to add bitcoin buying and selling services into their applications. Glidera brings USD-to-digital-currency-conversion capability to hundreds of digital currency wallets and applications, making it easy for any wallet developer to offer bitcoin buying and selling services directly in their applications. Using our straightforward and secure API, developers can integrate this functionality in just days, and we handle all of the compliance, banking, liquidity, and fraud challenges. Different than all other conversion services, Glidera never holds customer funds and is specifically built to work with any secure bitcoin wallet.

Growth Geeks -Growth Geeks is a marketplace for growth hackers and marketers. We make it easy to discover and hire freelance marketing professionals to grow your business, on a hourly or project basis. With thousands of vetted geeks already on board, and our 100% money back guarantee on every project, Growth Geeks makes shopping for marketing talent fast and foolproof.

Hooks -Hooks lets you discover and create push notifications for just about anything, and configure the notifications based on your needs. Choose from thousands of subjects and types, from television, music, sports, social media, weather, and more. Hooks has already sent more than 30 MM notifications worldwide to more than 100K people just like you.

Infiniscene – Infiniscene enables gamers to easily create beautiful live broadcasts in their web browser. Design, produce, and direct from anywhere with no experience or expensive hardware. Seamlessly connect game data and third party services – displaying stats and community updates live to your audience. Infiniscene puts every gamer just clicks away from becoming a streamer.

Routific -Routific offers route optimization as a service for any business with deliveries, pick-ups or multiple stops a day. Our dashboard and mobile app enable business owners and fleet managers to plan their daily routes across an entire fleet and dispatch to their drivers in just minutes. Businesses using our platform save not only hours of time, but up to 40% in fuel costs. Routific’s mission is to cut waste in the trillion dollar transportation industry.

Specless -Specless unlocks the potential of your advertising creative with richer, more effective advertising experiences that run anywhere imaginable. For publishers, Specless provides the freedom to easily test and deploy higher value custom ad formats. For advertisers and agencies, Specless means managing fewer creative assets, yet more flexibility to run campaigns in any type of media.

Tribe – Tribe makes it easy to get anything done with anyone, from anywhere, at any time. Tribe works naturally in emails, text, and chat so that coworkers, clients, and contractors can stay coordinated working in their tool of choice. Tribe is like a personal assistant who never forgets to keep you on task!

Urban Leash -Urban Leash offers on-demand dog walking services for busy professionals. Use our mobile app to get instant notifications, GPS track your dog on the walk, read notes of what happened and see pictures of your pet. With fully vetted, trained, and insured professionals, you can rest assured your pet is in good hands.