Ecommerce firm Snapdeal has acquired Hyderabad-based mobile technology startup MartMobi for an undisclosed amount, the acquisition is aimed at strengthening its mobility platform for merchant partners.
This announcement comes in just a few weeks after Snapdeal had acquired Freecharge for about $400 Mn.
Founded by Pramod Nair and Satya Krishna Ganni, MartMobi creates mobile sites and apps for ecommerce stores, small and medium-sized businesses. MartMobi was the first Indian startup that was selected for the US-based startup accelerator TechStars last year.
“We are focusing on mobile platform as about 75% of orders are coming from mobile-based devices. On the merchant side too, we are witnessing similar trends. The MartMobi team is a great addition as it will help strengthen the platform for sellers,” Snapdeal co-founder and COO Rohit Bansal said.
With over 150 clients, MartMobi enables seamless connectivity with the customers’ existing back-end systems in addition to a real-time analytics engine to improve conversions and user engagement.
Currently, MartMobi has a 15-member team and according to Rohit, they are still working on the roadmap. “Their expertise will definitely be integrated with our platform,” he added.