Bangalore-based startup, Applicate, a software product that helps consumer-facing companies manage workforce better, has raised INR 3.5 Cr. from Rishi Vasudev, Flipkart’s vice-president for fashion retail, Amit Gupta, Vice-president of PE firm Urban Infra, and Rajiv Nayan, director business development at TCS Canada.
The fresh funding will be utilized to expand operations across the country.
Speaking on this development, Ranjeet Kumar, Co-founder & CEO, Applicate said, “We have had a 100% hit rate. So far, technology has remained aloof from business operations in this sector. We have integrated the two.”
Founded in June 2014 by Ranjeet Kumar and Deepak Rewadi, Applicate is targeting to address execution, effectiveness and engagement related gaps and opportunities in Sales and Marketing with its Innovative Mobile and Web based applications.
The startup has created a unique solution to integrate all the elements of front-end execution right from outlet visits to in-store merchandising, availability, compliance, team communication, and effective use of data.
The product, which is a mobile app installed by every field person, marks attendance, geo-tags locations, shows managers the activity on the ground across its many regions, through pictures captured in stores and malls.