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Mobile advertising platform, Appflyer has raised $20 Mn in series B funding round totalling to $28 Mn of funding till date. The funding round was led by Fidelity Growth Partners Europe (FGPE), Magma and Pitango also participated in this round of funding.

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The funds from the latest round of investment will be used to accelerate development of its product offerings, including a new series of tools to help marketers measure the impact of their campaigns. The company will also push ahead with plans for international expansion.

Ronen Mense, AppsFlyer VP of APAC said on this, “We solve a major gap in the industry by providing mobile marketers the transparency they require so they know where their most valuable customers are coming from and where to get more of them. In Asia, which has 3 Bn consumers, we are accelerating our growth and establishing greater presence across the region,”

AppsFlyer’s NativeTrack technology enables app marketers, brands and agencies to measure campaigns across more than 800 mobile ad networks and media sources. The company’s universal software development kit has already been installed over 4 Bn times and can be found in 9 out of every 10 devices. Appsflyer’s software is popular among more than 4,000 advertisers. This software is currently used to measure and analyze over $1 Bn in annual mobile ad spend. More than 2 Bn installations have been tracked by the company back in 2014. AppsFlyer launched OneLink in December last year to help marketers simplify app marketing across all platforms and mediums, including email, web, search, mobile and all other paid media sources.

Earlier, back in March, Appsflyer gathered $7.1 Mn in Series A round of funding led by Pitango Venture Capital and Magma Venture Partners.

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