Announcing The Product Summit: India’s First And Largest Virtual Product Conference

Prime Minister Narendra Modi’s clarion call for ‘Vocal For Local’ along with the recent ban on over 100 Chinese apps has fueled startups and developers to build India-first apps, products, and companies. 

But what does it take to engineer a product for Bharat? How does the user experience change in the Indian context? 

To answer these and many more such questions, we are happy to announce the launch of our first online summit —  The Product Summit in association with The Product Folks, a volunteer-driven community of product managers and enthusiasts. 

With the world going through a digital transformation and the government urging startups and companies to help in holding the fort, we think it’s time to break ground and bring together top minds driving the current product wave in India to share their wisdom and experiences with the product community.

The summit will host speakers such as Zerodha’s cofounder Nithin Kamath, Fusioncharts’ Pallav Nadhani, Whitehat Jr Founder Karan Bajaj, Former CXO Times Internet Miten Sampat, BigBasket’s Director of Products Tejas Vyas, and Partner at Lightspeed Ventures Harsha Kumar, among others. 

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Scheduled for October 10, 2020, the daylong online conference will bring together the top minds driving the current product wave in India to share their wisdom and experiences with 3,000 product leaders & makers. 

The summit will delve into topics like how to build a growth mindset, what it takes to engineer hypergrowth in a diverse market like India, why growth is not a division but a mindset and organisational frameworks for product teams to achieve 10x growth and more. 

The Critical Links In Product Development

Our first panel discussion will focus on bringing an insider’s perspective on finding and measuring the product-market fit. This is of course the key factor for startups and founders and product managers rush to get this right. Some would even argue that the success or failure of a product is dependent on how soon one can identify the right product-market fit (PMF). Count on this session to address questions like what steps can a company take to get the PMF faster, the possibility of multiple PMFs, the right metrics/parameters to measure the efficacy of the chosen product-market fit, and more. 

As product makers all over the world will tell you, the DNA of any product can only be understood after paring it down to the core functionality. In that spirit, we will host a one-of-a-kind workshop that will walk us through the entire user journey of one of the most highly successful products ever made for Bharat. 

The People Behind Tech Products

But ultimately, no matter how well a product is designed and how well the product fits the current market, the final differentiator for the success of a company will always be defined by the team behind it. There’s definitely a lot of discussion around engineering a high growth product, but what’s the secret to engineering a product team with a growth mindset? What are some factors that can help companies to inculcate this growth culture in their teams?

Our sessions will dive into detailed insights and experiences from the panelists’ journey of building some of the successful product-growth cultures across different types of product teams right from the prototypes to the pre-product stage to post-PMF.

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The Product Summit: Building For Bharat

And while on the topic of people in a successful product team, we also have to talk about the most important stakeholders in the process — customers. They have the final say on everything that goes behind the development of a product and hence, it is important to tailor the customer experience according to their needs. 

Moving on to the B2B products, the final session of The Product Summit will focus on building for new digital SMBs in India. India has 120 Mn – 130 Mn citizens depending on small retail, from about 50Mn – 60 Mn small retail shops.

The pandemic has brought a ton of disruption for small-medium businesses (SMBs). For one, millions of SMBs are expected to go online in the coming months to sustain their business and find a way to earn more revenue through various online distribution channels for both B2B and B2C products.

So, if you are building an India-first business or are interested in the process of building high growth products, register now to attend the India’s first-ever virtual summit with a focus on high growth products for India and from India. 

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