Amazon, Flipkart, Others Clock $8.3 Bn In 2020 Festival Sales; Up 65% From 2019

Amazon, Flipkart, Others Clock $8.3 Bn In 2020 Festival Sales; Up 65% From 2019

SUMMARY

The festive season this year saw 88% customer growth from last year, which was driven by 40 Mn shoppers from Tier-2 cities and beyond

Mobile phones dominated across all the products, its GMV per customer dropped to INR 6,600 from INR 7,450 in the last festive season

Additionally, the gross merchandise value numbers increased from $5 Bn last year to $8.3 Bn this year

It was a blockbuster festive season sales this year for ecommerce giants Amazon, Flipkart and others. According to a report by consulting firm RedSeer, India’s online festive sale during October-November raked in $8.3 Bn in gross sales, this is a spike of 65% year-on-year.

“The overall growth story has been very bullish this festive season. We had forecast $7 Bn in sales but the actual figures surpassed our expectations clearly, showing how comfortable consumers have become with shopping online even in a pandemic-hit year,” said Mrigank Gutgutia, director at RedSeer. 

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