Background: We’re a SaaS business and our target audience is web publishers, most of them monetize their websites using Google AdSense (which is famed for its monthly payment checks). AdPushup helps them optimize their ad layout, which means higher revenue by fighting banner blindness, without compromising on the user experience. So essentially our users generate more revenue from ad networks like AdSense because of us.
The question we had to ask ourselves was – In an offline event, how do you show a visitor in 5 seconds that an online company can help them increase their revenue (specifically online revenue from display ads) while simulating a natural real life occurrence.
For a startup, offline events can get really expensive. In the past (especially when we were bootstrapping), we’ve often skipped exhibiting at events primarily because of the huge cost commitment and uncertain RoI.
Just like the folks over at Groove and Buffer, we too believe in being transparent in our functionality which is why earlier we shared an in-depth description of how AdPushup raised its first angel investment. Then we went ahead and wrote a post about what it takes and how much it costs to build a kickass office for your startup.
Continuing down the same road, here’s what all we learned by exhibiting at an offline event along with the cost analysis and our marketing strategy.
Event: AdTech 2015, 19-20 March
At: New Delhi, India
This is a slightly long post, but I promise you that it will definitely help if you’re planning to exhibit/participate an industry event in the near future. So, let’s get started.