Shashank Shwet is the Founder of Fortune Cookie UX design, which is an UX Design Company across India, Middle East, South-east Asia, USA and Europe. He is also the Founder of ImaginXP, a curriculum and certification organization in UX Design and Design thinking. Shashank has a varied experience in the domains of user experience design, product development, product marketing and innovation management. He advises various companies and startups on their design strategy and usability. He has written various articles and papers on IoT, innovation management and usability across different domains. Shashank has been one of the initiators to help in adopting mobility through ‘Digital by DNA’ concept.