Company culture is changing drastically. \u201cCasual Fridays\u201d are now a week long, and\u00a0companies like Google are pushing the limits of employee benefits by offering perks like on-site doctor visits.\r\n\r\nAs an entrepreneur and digital agency owner, hiring the best and retaining top talent is fundamentally based on the culture our company provides. By creating a culture that blends work and non-work life, I\u2019ve seen the success in the autonomy and leadership in our team that builds a solid foundation for growth.\r\nHere are a few things worth considering to improve your company\u2019s culture.\r\nA Creative Work Space\r\nYou don\u2019t need to be Google to have a creative workspace. In fact, having your office look less like an office is a good thing. I\u2019ve found creating an environment that resembles more of a living space physiologically makes people feel more \u201cat home\u201d while at work. An open concept is a great place to start: Knocking down walls keeps teams more engaged and collaborative.\r\nCreate lounge areas, play music to keep the office less static, and paint murals or have art around the office to inspire creativity.\r\nAn Arcade\r\nWho doesn\u2019t love a great arcade game? They\u2019re fun to have in the office for your team and visiting clients. Typically a two-player game arcade is the way to go, as employees can team up to win or play against each other in some friendly competition.\u00a0Arcade games come in a range of budgets; there are also companies that will lease them to you for a small monthly fee.\r\nCatered Lunches\r\nCatering lunch is a great way to add to the value of your company culture. I\u2019ve found catering lunch leads to higher productivity because fewer people leave to grab a bite. It also promotes being social in the office.\r\nWhether you cater once every few weeks or every day, eating is a necessity and your team will thank you for it\r\nGym Passes\r\nWith low monthly costs and gyms becoming more abundant, fitness can become a fantastic company perk.\u00a0While not all employees enjoy the same exercises, new services that provide access to multiple gyms (like\u00a0Lymberand\u00a0ClassPass) can make sure one-size membership fits all. According to the\u00a0National Center for Biotechnology Information, exercise keeps people less prone to illness, which cuts down on sick days that can affect the bottom line.\r\n\r\nUnlimited PTO\r\n\r\nYou may think offering unlimited paid time off (PTO) is out of the question. The Society for Resource Management points out there are pros and cons to this policy, but less than\u00a01 percent of organizations\u00a0have taken advantage of this perk for their employees. I\u2019ve had unlimited PTO available for a few years now and can personally attest to team members usually taking less time off than in a more traditional two-weeks-per-year model.\r\nEmployees have said the policy shows we trust them and offers up more autonomy in the workplace.\r\nWork-From-Home Days\r\nWhile not for every business, work-from-home days are becoming increasingly popular. I\u2019ve seen companies leverage this perk to cut down on parking costs in metropolitan areas for their employees and create more room in already full office space. With account management software like\u00a0Asana\u00a0to internal communication software like\u00a0Slack, collaboration can expand outside the office space.\r\nA Student Loan Repayment Program\r\nStudent loan debt is ballooning out of control in the U.S. Creating a program that helps pay back some of your employee\u2019s student loans can help reduce stress, increase loyalty by reducing the burden of the debt, and help chip away at one of America\u2019s largest debt crises. Creating a student loan repayment program is not a one-size-fits-all company perk.\r\nIt is up to the company to decide when to offer this incentive, and how much to pay back.\r\nSpeakers and Learning Opportunities\r\nI\u2019ve found learning to be one of the largest incentives for employees. Having a culture of learning is not just great for the team, but substantial for the company. Bringing in speakers who can elevate employee skill sets and discuss subjects like personal finance strategy will build value. We have hosted everyone from improv teachers to the co-founder of the action sports apparel company Volcom discussing building a brand. Sites that teach skills for personal development like\u00a0Udemy\u00a0and\u00a0Lynda.com\u00a0are other great options.\r\n\r\nCulture is the thread that ties all companies together. Each company\u2019s culture is unique, and not all the recommendations above are going to be a fit. Try new things and add new perks, but don\u2019t be afraid of some ideas failing. After all, isn\u2019t it time we moved past wacky-tacky tie day?\r\n\r\n\r\n\r\nBusinessCollective, launched in partnership with Citi, is a virtual mentorship program powered by North America\u2019s most ambitious young thought leaders, entrepreneurs, executives and small business owners.