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Kriti Vichare

Kriti Vichare


Kriti Vichare is a marketer, entrepreneur and cartoonist. She is the illustrator and co-founder of EntrepreneurFail, a comic about the ironies of starting a company. She is also the founder of IdeaKube, a company that facilitates brainstorming and networking through ‘ideation parties.’ Kriti was a former marketer at PepsiCo and Kraft Foods, holds an MBA from NYU Stern, and a BS and MS from Carnegie Mellon University.

[Comic] Plead for a Lead : Sales Don’t Come Easy

Planning, executing, and closing the sales for your venture are arguably the most important...

[Comic] Converting a Hobby to a Business: The Reality

Wait…that’s not how the old adage goes, is it? Isn’t it true that you...

All In – Why Entrepreneurship is Like Poker

I played my first poker game recently. Although my hope for beginner’s luck didn’t...

The Race to the Bottom [Startup Comics]

Climbing the good ol’ corporate ladder is a tried, true, relatively predictable, yet slow...