Your browser is currently blocking notification.
Please follow this instruction to subscribe:
X
Notifications are already enabled.
X

Why Founders Should Target Low Hanging Fruit When Finding Customers

Why Founders Should Target Low Hanging Fruit When Finding Customers

The most important step in a new business is finding the first customer. And then finding the next customer after that and the one after that…

entrepreneurfail-low-hanging-fruit-customer

Many new entrepreneurs blindly seek customers without understanding their own capabilities, the customer profile and where to find the customer. Finding a customer can be like finding a needle in a haystack, but with certain steps it can become easier.

Here Are A Few Pointers

  • Understand what problem the product or services solves and define the value proposition.
  • Understand the target customer profile.
  • Identify where the customers are located and ensure sales and marketing material reach customers where they are.
  • Conduct research to gauge various customer segments.
  • Identify customer’s ability and willingness to pay.
  • Understand the sales cycle and develop a sales funnel.

Search for the low hanging fruit. Often your customer is in front of your nose, but you don’t even notice.

[This post by Kriti Vichare first appeared on #entrepreneurfail and has been reproduced with permission.]

Note: The views and opinions expressed are solely those of the author and does not necessarily reflect the views held by Inc42, its creators or employees. Inc42 is not responsible for the accuracy of any of the information supplied by guest bloggers.