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Urban Company’s ESOP Playbook For Building Team Loyalty & Retention

Speaker

Varun Khaitan

Cofounder, Urban Company

Vaibhav Vardhan

Cofounder & CEO, Inc42

SESSION SUMMARY

1. Understanding the founder mindset: the need of ESOPs
2. How Urban Company planned and implemented its ESOPs Policy
3. Factors considered while building the policy
4. How allocation worked?
5. How ESOP Buyback was planned and implemented
6. Impact created through the power of ESOPs
7. How it has helped in retention and build loyalty within the team