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The Product Journey To One Of The World’s Most Valuable Edtech Companies

What You'll Learn?

  • The four levers of BYJU'S product architecture
  • Not force-fitting tech into product but looking for tech to solve solve pain points
  • Foraying into international markets — how the product architecture and marketing pitch had to be iterated for a new audience
  • How free version acts as massive top of the funnel, using data analytics to understand user behaviour and drive conversions