The Product Journey To One Of The World’s Most Valuable Edtech Companies
What You'll Learn?
- The four levers of BYJU'S product architecture
- Not force-fitting tech into product but looking for tech to solve solve pain points
- Foraying into international markets — how the product architecture and marketing pitch had to be iterated for a new audience
- How free version acts as massive top of the funnel, using data analytics to understand user behaviour and drive conversions