The Power Of Infra Modernisation: Indian Startups’ Playbook To 10X Scale

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Inc42 and Google Cloud recently held a panel discussion titled The Power Of Infra Modernisation: Indian Startups’ Playbook To 10X Scale, exploring many critical areas. These included:

• Challenges in the ecosystem: How brands can counter the impact of funding winter and economic slowdown
• Need to modernise infra: How it helps explore new business channels and drives consumption
• Tracking and maintaining growth: The important metrics to focus on such as user engagement, ad campaigns and more
• The power of data: Strategies to ensure app security, save costs and more

Moderated by Debasis Bhattacharya, customer engineering manager (enterprise) at Google Cloud, the session hosted Kumar Gaurav, CTO of Wakefit; Biswatma Nayak, CTO at Chingari; Bharath Yaragatti, VP, customer engineering and global expansion, at Niveus Solutions; Kunal Gupta, CTO at Magicpin, and Rahul Chaudhary, head of product and technology, GlobalBees.

Startups’ Playbook To 10X Scale Amid Economic Slowdown

With funding winter and economic slowdown becoming a reality, the Indian startup ecosystem is gearing up to grow and scale sustainably. This means businesses must build resilience in their tech infrastructure besides maintaining platform security, saving money and adopting other measures to cope with headwinds.

Commenting on the impact of these macro factors on the ecommerce market, Wakefit’s Gaurav said that it is a bit more challenging for companies who have a high customer acquisition cost to lifetime value (CAC-LTV) ratio. Simply put, this ratio determines how much revenue a company earns from a particular customer after bringing them on board.

The panellists concurred but went on to explain how these scenarios are bringing forth some positive outcomes. For instance, businesses today proactively focus on getting the fundamentals right instead of just chasing growth.

“Companies are working towards making a profitable business. And similarly, at Chingari, we are mostly focussing on unit economics and profitability,” said Nayak, the CTO of the short video app.

The panellists also thought that focussing on one’s core offerings and business models would lead to upgrading tech and business infrastructure in sync with the market. Going forward, only the ones who have managed to balance core value propositions with strong infrastructural capabilities will achieve sustainable scale.

Tune in to this panel discussion to understand the need for infrastructure modernisation and the strategies to implement it successfully to ensure business scale.