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Inc42 Shots | With Sales Hitting Rock Bottom, Breweries Want To Sell Beers Online

After liquor makers, leading beer manufacturers Bira, Carlsberg, United Breweries and Molson & Coors have knocked the doors of the state governments, seeking permission for an ecommerce portal to sell beer as the industry faces massive losses due to the lockdown.

With the support of All India Brewers’ Association (AIBA), beer makers have written letters to chief ministers of Maharashtra, Goa, Kerala, West Bengal, Haryana and three other states. Besides proposing the use of last-mile delivery ecommerce platforms like Swiggy, Zomato, Amazon, Grofers and Flipkart, they have also sought partial resumption of brewing facilities.

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Inc42 Staff