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Inc42 Shots | Indian Ecommerce Companies Dominate Airtime For Ads During IPL 2020

In a dull year for most brands and retailers in terms of sales and revenue, their strategies for advertising on traditional mediums such as print and television have also altered.

The financial crunch due to reduced sales amid the pandemic meant that companies started prioritising low-cost social media advertising opportunities, instead of full-page advertisements in newspapers or TVCs broadcast on television.

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Inc42 Staff