Brand names and identities are changing all the time — and it’s not just restricted to those companies who want to overhaul their public image.
The process of rebranding is no less than walking on a thin layer of ice where one small mistake can lead to an imminent downfall. From logo changes over the years to brand name revamps, the industry has seen it all.
Gary Vaynerchuk once said sales are the bedrock of business. As a business grows and ventures into new markets, its target audience also diversifies. With incessant changes in consumer behaviour over time, at the end of the day, the process of rebranding becomes an act of selling a bundle of new ideas to consumers.
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