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Decoding Plum’s Multi-Brand & Marketplace Strategy To Reach INR 200 Cr Revenue


Shankar Prasad

Founder & Director, Plum

Apurva Chamaria

SVP, Tech Mahindra


As a chemical engineer, Shankar Prasad always had a penchant for chemistry, but with Plum, Phy, and Plum BodyLovin’, he wanted to create something close to nature. The founder of Pureplay Skin Sciences is the force behind India’s first vegan beauty, which has raced to INR 200 Cr in revenue in five years. In a fireside chat with Tech Mahindra’s Apurva Chamaria, Prasad will open up on how Plum retained its unique identity and brand, while banking on marketplaces and multi-brand retail.