Decoding Plum’s Multi-Brand & Marketplace Strategy To Reach INR 200 Cr Revenue
Speaker

Shankar Prasad
Founder & Director, Plum

Apurva Chamaria
SVP, Tech Mahindra
SESSION SUMMARY
As a chemical engineer, Shankar Prasad always had a penchant for chemistry, but with Plum, Phy, and Plum BodyLovin’, he wanted to create something close to nature. The founder of Pureplay Skin Sciences is the force behind India’s first vegan beauty, which has raced to INR 200 Cr in revenue in five years. In a fireside chat with Tech Mahindra’s Apurva Chamaria, Prasad will open up on how Plum retained its unique identity and brand, while banking on marketplaces and multi-brand retail.
Share Session

Speaker

Shankar Prasad
Founder & Director, Plum

Apurva Chamaria
SVP, Tech Mahindra
SESSION SUMMARY
As a chemical engineer, Shankar Prasad always had a penchant for chemistry, but with Plum, Phy, and Plum BodyLovin’, he wanted to create something close to nature. The founder of Pureplay Skin Sciences is the force behind India’s first vegan beauty, which has raced to INR 200 Cr in revenue in five years. In a fireside chat with Tech Mahindra’s Apurva Chamaria, Prasad will open up on how Plum retained its unique identity and brand, while banking on marketplaces and multi-brand retail.