Powered By Inc42 Brandlabs

Brandlabs

The brand solutions arm of Inc42 Media combining Inc42’s creative and editorial strengths to create compelling stories for brands partnering with it.

BrandLabs

D2C Brands’ Playbook To Experience-Driven Commerce

15 Feb'22 | By
THIS CONTENT IS ONLY AVAILABLE TO INC42 PLUS MEMBERS
Plus-New-Logo-300x63-2.webp

Become A Startup Insider With Inc42 Plus

Join our exclusive community of business leaders &makers for in-depth tech stories and intelligence on India’s tech economy you won’t find elsewhere.

Become a member

Unlimited Access

Unlock unlimited access to 500+ monthly new stories and Inc42’s complete archive of 40,000+ stories.

Unlimited Access

Unlock unlimited access to 500+ monthly new stories and Inc42’s complete archive of 40,000+ stories.

Become a member

Inc42 Academy

Exclusive, in-depth and actionable sessions from 300+ industry leaders, founders & operators to help you level up.

Inc42 Academy

Exclusive, in-depth and actionable sessions from 300+ industry leaders, founders & operators to help you level up.

Become a member

Startup Deals

Over $250,000 worth deals on software & tools to help your business scale up.

Startup Deals

Over $250,000 worth deals on software & tools to help your business scale up.

Become a member

Member-Only Events

Connect with editors and industry peers through our members-only community

Member-Only Events

Connect with editors and industry peers through our members-only community

Become a member

Clutter-Free Experience

Enjoy an ad-free and clutter-free experience as a member, focus on what really matters to you

Clutter-Free Experience

Enjoy an ad-free and clutter-free experience as a member, focus on what really matters to you

Become a member

Support Independent Journalism

Your contribution will go on to support and empower our unbiased & data-driven journalism

Support Independent Journalism

Your contribution will go on to support and empower our unbiased & data-driven journalism

join INC42 PLUS
Already A Member?
THIS CONTENT IS ONLY AVAILABLE TO INC42 PLUS MEMBERS
Plus-New-Logo-300x63-2.webp

Become A Startup Insider With Inc42 Plus

Join our exclusive community of business leaders &makers for in-depth tech stories and intelligence on India’s tech economy you won’t find elsewhere.

Unlimited Access

Unlock unlimited access to 500+ monthly new stories and Inc42’s complete archive of 40,000+ stories.

Inc42 Academy

Exclusive, in-depth and actionable sessions from 300+ industry leaders, founders & operators to help you level up.

Startup Deals

Over $250,000 worth deals on software & tools to help your business scale up.

Member-Only Events

Connect with editors and industry peers through our members-only community

Clutter-Free Experience

Enjoy an ad-free and clutter-free experience as a member, focus on what really matters to you

Support Independent Journalism

Your contribution will go on to support and empower our unbiased & data-driven journalism

Choose Your Plan

3 YEAR PLAN
₹29999
₹9999
₹277/Month
Become A Member
Cancel Anytime
2 YEAR PLAN
₹19999
₹7999
₹333/Month
Become A Member
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Become A Member
Cancel Anytime
Join Now At ₹ 9999
Cancel Anytime
Already A Member?
Inc42 Academy Is Exclusive For Inc42 Plus Members

Become A Startup Insider

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

3 YEAR PLAN
₹29999
₹9999
₹277/Month
UNLOCK 66% OFF
Become A Member
Cancel Anytime
2 YEAR PLAN
₹19999
₹7999
₹333/Month
UNLOCK 60% OFF
Become A Member
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
UNLOCK 50% OFF
Become A Member
Cancel Anytime
Grab Offer For ₹ 9999
Cancel Anytime
Already A Member?

Inc42 and Adobe’s recently held  panel discussion on Experience-Driven Commerce – Accelerating Growth In D2C Businesses, touched many critical areas, such as:

  • Efficient ways of creating engaging experiences to attract and retain the customer base
  • Developing an omnichannel strategy to expand a brand’s reach
  • Personalising the omnichannel world — an effective strategy to build and scale
  • A look at the tech giants and their offerings to 10x D2C growth
  • Decoding new-age technology and its advancements that are imperative for brands to scale in 2022

Moderated by Nitin Singhal, MD, Digital Experience at Adobe, the discussion saw the participation of Dhruv Bhasin, cofounder of Arata; Gaurav Singh Kushwaha, founder and CEO of Bluestone; Hitesh Dhingra, founder and MD of The Man Company; Kabir Siddiq, founder and CEO of SleepyCat, and Ravi Ramachandran, cofounder and CEO of Nua.  

From Discovery To Purchase: How To Create A Seamless Customer Experience  

Over the past two years, many D2C brands moved away from the traditional brick-and-mortar format and opted for digitalisation. A shift in consumer behaviour towards online shopping and robust growth of digital payments during the Covid crisis further accelerated India’s ecommerce adoption. Brands now have a laser-sharp focus on personalised and seamless experiences to meet rising customer expectations. 

Understandably, customer experience can only improve by analysing the data gathered at every engagement touchpoint. Consumers today crave genuine interactions with brands on multiple devices and across many channels — online, in-store (offline), social media, through brand advocates and more. So, it is imperative to ensure a cohesive and consistent dialogue throughout this journey.  

According to a Zendesk report, 94% of consumers say that they will spend more on companies that personalise customer service. Therefore, D2C brands must find the right technology to create a positive customer experience, fuel brand loyalty and drive sales growth. 

From the internet of things and augmented reality to artificial intelligence, machine learning and voice assistants to cloud technology and more, listen to this panel discussion to find out how technology plays a crucial role in designing optimum customer experience.