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Building Brands That People Love

What You'll Learn?

  • Role of brand building in the scale-up journey of D2C startups and how it needs to keep evolving as the startup progresses in its journey
  • Factors that matter while identifying brand positioning
  • Hitting the sweet spot of mass-premium brands in India
  • Integrating product positioning with brand identity
  • How a brand's values impact customer psychology
  • Don't fall into the virtue signaling trap — build a brand for the ages