Mobile Advertising

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40% Of Indians Prefer To Watch Video Ads On Mobile...

The share of people watching video ads on mobile phones as compared to other mediums is growing rapidly in the…

video ads-mobile phones-momagic

40% Of Indians Prefer To Watch Video Ads On Mobile Phone...

The share of people watching video ads on mobile phones as compared to other mediums is growing rapidly in the…

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Digital Advertising Expenses In India To Cross $1.5 Bn B...

According to a joint report by the Internet and Mobile Association of India (IAMAI) and Indian Market Research Bureau (IMRB)…

Confused Indian Netizens Snap At Snapdeal Instead Of Sna...

The last thing beleaguered ecommerce company Snapdeal needed was another controversy. Yet that’s exactly where it has found itself in…

Marching Towards Growth, InMobi Becomes Second Indian Un...

Bengaluru-based mobile adtech firm InMobi claims that it has turned profitable in the last quarter of 2016. This makes InMobi…

Crap Vs Craft: Where The Future Of Advertising Is Headed...

Advertising’s core objective has been to tell a simple, credible story for consumers to discover new products and services. Also,…

It’s A Mobile-First World: Why Marketers Should Make The...

The only constant in the ever-evolving world of marketing is change. Since its existence until the current date, marketing has…

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InMobi In Legal Soup; Fined $950K By FTC For Tracking Us...

The Federal Trade Commission has fined Singapore-based mobile advertising company InMobi  $950,000 in civil penalties on charges of  deceptively tracking…

Mobile Ad Platform PayTunes Raises Funding From IAN And ...

Delhi-based mobile ad platform PayTunes has raised close to $500K in its Pre Series A round of funding led by CIO Angel…

Scenario Of Mobile Marketing in India

Mobile phones have become an integral part of today’s life. But while most of us are only acquainted with this…

YouWeCan Ventures Launches Digital Marketing Platform Yr...

Cricketer Yuvraj Singh’s investment fund YouWeCan Ventures and digital marketing agency AdLift have come together to launch a brand amplification…

Flipkart Makes A Revenue Push, Launches Ad Platform For ...

Ecommerce giant Flipkart has launched an advertising platform, Brand Story Ads, on the mobile app. The platform has over 50 leading…

Affiliate Network vCommission Sets Up Accelerator In Moh...

Gurgaon-based affiliate network, vCommission, has launched an accelerator and R&D Centre in Mohali, Punjab. The centre will focus on conducting…

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