Started as HungryZone with 15 restaurants on board online food ordering and table reservation portal, Justeat now currently has over 2,500 restaurants on board, 52 cuisines and 3 lakhs dishes to choose from. In January 2011, it had tied up with the international Just-Eat Group , to expand its services to several cities across the country.
Justeat is headquartered in Bangalore with branches in Delhi and Mumbai, and is serving over 6.1 lakh registered foodies all over India. The portal assists the customers with features like One-Click Ordering, Checking Order Status, Buffet Search, Creating Future Orders, SMS Orders, and many more.
We caught up with Ritesh Dwivedy, Founder and CEO – Justeat.in to understand the status of online food ordering in India, how has Just Eat grown and future aspects of the company.[Edited Excerpts]
Inc42: Ever since the launch of Justeat, how has been the growth so far. What trends have you witnessed in overall journey?
Ritesh: We launched in July 2006 in Bangalore. Growth had been slow till 2010 as ecommerce + ordering takeaways wasn’t very popular. But those years helped us crystallize our Business processes and backend. Since 2010, we have registered order growth numbers of 150% y-on-y in last 3 yrs. And are looking at a similar number in 2014.
Inc42: With players like Foodpanda operating in the country, how would you like to differentiate Justeat from them? What’s you competitive advantage?