Calculating the commute time in India is similar to measuring the length through palm of one’s hand. It’s never going to be accurate. The travel time depends on factors like: time of the day, traffic conditions, weather conditions etc. However, with GPSes in every vehicle and smartphone in every pocket, the market for measuring travel time is huge.
Tapping on this potential, Ravi Khemani & Brijraj Vaghani started Traffline. “At the time when there is a Facebook timeline, a Twitter timeline, we wanted Traffline to be a traffic timeline for users, a service that gave users instant feed of traffic updates,” shared the duo.
The ideation process for Traffline started in the year 2008, when Ravi & Brijraj were working in U.S. They noticed that how the habit of looking at traffic information before getting out of house had made travel planning easier for the people in the west.
They realized that the problem faced by the commuters in Indian metropolitan cities was one that was jarring and very fundamental. Convinced with the fact that a service like Traffline was much required to make travelling easier, they returned to India in the year 2009. With the common goal of creating an Intelligent Transportation System, they founded Birds Eye Technology in the same year.
“ITS is a very broad field, so we needed a product or service as the base before we could become eligible entrants. When we founded Birds Eye, we were a services company, but as a stepping stone towards our final destination, in 2012, we launched our first solution, Traffline, a live traffic information provider for daily commuters,” they added.
Traffline was incepted with a dedicated technology team that was capable of converting the ideas into a product.