Thrillophilia, the online travel curation startup, has raised a round of $200,000 from Hyderabad Angels, iLabs Venture Capital Fund, Navlok Ventures and Centre for Innovation, Incubation and Entrepreneurship (IIM A).
Founded in April 2009, Thrillophilia offers quality services in facilitating unconventional and experiential activities. The online portal, Thrillophilia.com was launched in August 2009 and the company has grown at an average rate of 200 percent per year. Thrillophilia curates and plans adventure and activity trips for corporate houses, international travelers and individuals throughout the country.
With more than 400 activity-based tours and 1,000 off-beat travel experiences on the portal, Thrillophilia.com, is at the forefront of developing a niche activity segment in the travel industry. In the last 3 years, the company has served more than 50,000 travelers and 500+ corporate clients. Headquartered in Bangalore, the company has its presence in 72 cities and has alliances with 450 regional service providers.
Pradeep Mittal, the lead investor in this deal, said that the ‘activity-travel’ segment is the third largest segment in the travel industry after hotel and air travel. He further added that not only individuals but also organisations are looking forward to exploring outdoor learning experiences merging fun and leisure with corporate learning.
Recently, Thrillophilia.com started focussing on providing short-duration experiences and things to do across different destinations. This segment is gaining immense popularity within the travel and tourism spectrum. Co-founder of Thrillophilia.com, Abhishek Daga, said, “Our primary target is to include 6,000 experiences by December and serve one lakh experience hours a month towards the last quarter of 2014. Our main USP lies in our strong outdoor team which does detailed ground-level research on the local vendors and travels across destinations to curate and verify experiences.”
He further added that the biggest challenge today lies in real time inventory management because most of the regional vendors are not connected to the system at all times. However with the platform being released phase by phase, the company would address such issues and make the entire system infallible by 2014.