Startup Stories

Socioboard: The Magento And WordPress Of Social Media Management In Making

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In a generation which gives immense significance to social networking, fates can be changed through it. Dependence on social networking is so much that the absolute images of brands can be built up and forged the right way or without the slightest of knowledge defaced too.

In this intensely competitive and busy world that we live in, time is money. Yet, we all spend a significant and weighty amount of time on social networking sites. With it comes the unbounded potential of social media which is definitely unquestionable. All the social media sites, if utilized the right way, can help tap good customer attention for businesses.

But to manage a good image of a brand in multiple social media websites like Facebook, Twitter, LinkedIn, etc. tends to get uncertain and risky at times as it engages handling a huge lot of masses.

Well, SOCIOBOARD does it for you. It offers real time monitoring of multiple social networks and advanced publishing and scheduling across social channels, and it is done from one single platform with Socioboard’s open source version.

Launched by Socioboard technologies in December 2013, Socioboard is an open source Social Media Management dashboard that makes it fully customizable and modifiable as per the custom workflow needs of an Agency or Enterprise. This is Sumit Ghosh’s second startup after Globussoft, a digital marketing company that claims to earn up to 2 million Indian rupees in revenues every year.

Blogging and social media can really help organizations to increase their visibility in the marketplace. How they use these as a part of their market mix varies depending on the size of the organization and their understanding of, and commitment to, these online conversations.

Socioboard eases this difficulty faced by social media marketers in accessing technology that is flexible enough on an exclusive personalized style, with its features such as:

  • Interactive social discovery
  • Sophisticated analytics
  • Social CRM
  • Collaboration tools
  • Customizable reports
  • Live chats

Socioboard profile lets users integrate and manage Facebook, Twitter, LinkedIn, Instagram and Google+ on one platform with exceptional features such as smart inbox and prompt feeds which allow the user to track down and prioritize tasks in a comfortably methodical manner.

What makes Socioboard different?

Socioboard helps to manage social media accounts, posts, content, and analytics and do reporting from a single web based dashboard or via mobile apps available on iOS and Android.

The product is available in 4 versions and each has a business model associated with it:

  • SAAS version – Brands, Social Media Agencies
  • Open Source Community Version
  • White Label Agency Version – Large agencies
  • Enterprise Version – for large Enterprises

In about four months of its launch, Socioboard currently has 10,000+ users on the SAAS version while adding 80-100 new users daily. The open source version has received over 850+ downloads. We would love to hear your views on socio board.

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Inc42 Daily Brief

Stay Ahead With Daily News & Analysis on India’s Tech & Startup Economy

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