Simpel is simplifying payments where delivery is involved, with the power of mobility. It is a mobile payment app that lets customer pay through credit/debit cards – instead of cash – for Cash on Delivery (COD) and Home deliveries without the need for any additional device on the side of the merchants.
Subhradeep Bhattarcharya, the founder of Simpel and an IIM Lucknow alumnus didn’t have an ATM in his college campus. It happened quite often that he and his friends had to avoid ordering something as they didn’t have cash in hand. They even told small merchants to send credit card machines with their delivery boys but that couldn’t happen. In the current age of technology, who keeps cash in hand? It’s rather convenient to pay through credit cards. Subhradeep tapped the need for something that would enable payments via cards, even on home deliveries. And this is how Simpel came into being.
Once Subhradeep and his team chalked out a plan about Simpel, rest of the things fell into place – talking to industry experts, potential merchants, users and stakeholders. This exercise helped them to shape their product. They incorporated the company in August 2013 and launched the app in May 2014.
The company enrolls merchants and enables them to accept payments using credit card/debit card/netbanking. They charge a small transaction fee to the companies on every transaction.
Currently they are launching a pilot in Powai, Mumbai and have 8 merchants on board already from in and around the locality. They’ve managed to garner 100+ downloads from users.
One of the key strengths of this company is the excessive use of smart phones by the current generation. And keeping that in mind, they plan to onboard over 100 merchants and reach 10,000 transactions from 5000 customers by the end of this financial year.