In any organization, sales team plays an important role and thereby requires efficient tools and resources to achieve targets. Although, technology, to an extent, has made their work easier, a majority of traditional platforms offer automation of sales processes operationally. As per facts, an average sales representative sees 5 LinkedIn profiles while almost 22% of them have incomplete information of their prospects. Also, on an average, the entire sales force of the company is replaced every 4 years, thereby resulting in data loss, wastage of time and poor efficiency.
In order to ease this out, Ajay Chauhan and Saif A., came up with SalezShark in US last year and launched its subsidiary in India in early 2015. SalezShark, as a CRM platform, aims to nurture connections between businesses and their customers. It helps sales professionals comprehend their clients’ personality traits better and facilitates stronger relationships for increased sales opportunities and multiplies profits.
“With SalezShark, we aim to create a disruption in the cluttered CRM market. We seek to equip organizations and sales professionals with a tool which is not only easy-to-use but also helps them in achieving higher sales targets,” said Saif A., a seasoned entrepreneur based in the US..
What is SalezShark CRM doing differently to increase its market share in India?
SalezShark’s Relationship Cloud builds an intelligent web of relationship network to make connections with prospects easier and faster. It enables tracking down customer’s response to a particular product or service, likes and dislikes, spending pattern, etc. which allows a business to form an accurate gist of the customer with a complete array of information such as location, age and gender. Based on the comprehensive set of information, businesses are enabled to segment the customer base according to their specific needs and on basis of their purchasing power. In the process, businesses can identify the segment of their most loyal customers and actuate targeted marketing saving costs and optimizing returns.
At the same time, Marketing Automation on the platform allows business to efficiently set up and track email marketing and social campaigns. Also, with the help of contextual intelligence and recommendation engine, one can measure results at every stage and target the right audiences all through the sales cycle. Other features provided on the platform includes Sales Automation, Intelligent reports, 360 degree collaboration with social media, enterprise social network, data sources like Dataguru and Global Datapedia, etc.