To run a business and even to know if you are running a successful business, accounting software is required. Accounting software monitors the financial health of a business. Businesses of all sizes make use of accounting software. Typically, it allows entering in all expenses, such as payroll and equipment expenses, as well as income, such as income from sales etc., and generating invoices.
For a small business and a startup, choosing the right accounting software is even more necessary. Taking the approach of ‘a startup can better understand the problems of another startup!’, Mohit Mamoria & Mayank Thapliyal have started Owlgrin. This Gurgaon-based startup is making accounting softwares to solves real problems.
Incorporated in April 2013, Owlgrin is the brainchild of two friends – 22 year old Mohit Mamoria and Mayank Thapliyal. Its first product Gaurilla is a cloud-based accounting application to simplify the process of bookkeeping and accounting for businesses.
Currently, they are into premium software that is delivered as services – SaaS products. What makes Owlgrin different is that they do not believe in making Indian replicas of existing softwares. With their first product Gaurilla, they have rather identified the problems faced by accountants and entrepreneurs and aimed to provide real solutions to them. Gaurilla was launched as public beta on November 11, 2013 with around 200 users. Within 2 months, it grew to more than 400 users.
A product at Owlgrin undergoes rigorous stages of ideating, brainstorming, market research and prototyping before it is launched. Apart from Gaurilla, there are several projects at Owlgrin that are under research and will be released as complete products soon.
What’s with the interesting names?
For the startup, Mohit wanted a name that went with web and mobile products, and hence came up with names with Owls. After crossing out unavailable names, they finally chose Owlgrin. Another reason being that Owlgrin was also available that could be used as their own branded URL shortener service. Adding to the Owl-like characteristics is their willingness to work all the time, “9-to-5 is history. We work 24 x 7 to serve users. Night is our time!”. The name Gaurilla came by altering the spellings of animal names.