Digital India is becoming a reality thanks to rapid Internet penetration. This has led to the growth of consumer internet space, thereby allowing entrepreneurs to identify niche areas in every sector, including music.
Today, artists can work independently, both locally and globally. This independence doesn’t only give them a chance to create something ‘out of box’, but also freedom to showcase their talent publicly.
Glitch Lies Here!
The core fact remains – Bollywood is still the king. There is a very limited set of musicians who’ve gone big independently, such as Kailash Kher, Indian Ocean, Parikrama, Avial, and Motherjane to name a few. This poses a major challenge for aspiring singers, thereby generating need for a platform where they can put their talent in front of the audience, get feedback and earn money as well.
A Step Forward
New Delhi-based Muslate, launched by Rohit Goyal in January 2015, is one of the early movers in consumer internet space (specifically music) to tackle these challenges. Muslate has built a unified platform for independent artists and music creators across the globe. It allows musicians to listen, organise, share & promote their music all in one place and get their work distributed and promoted globally.
Backed by NASSCOM’s 10K Startup programme, the startup presently has more than 100,000 registered users and 12,000 registered artists from across 30 countries, and are generating 15 Mn streams per month. It aim to become the de-facto platform for music lovers, composers, artists, and students across the globe in next couple of years.