The brand procures chemical-free ingredients and sustainable packaging materials to ensure its perfumery meets industry standards
Inc42 Daily Brief
Stay Ahead With Daily News & Analysis on India’s Tech & Startup Economy
The Origin Story
Before the pandemic, imported perfumes dominated the Indian market, but only the affluent could afford them. The rest resorted to using clones or first copies of premier brands. However, there was a huge void when the supply chain broke down during Covid-19. To address this gap, Tarun Saraf launched La’ French in 2021 for the entire roster of shoppers looking for elegant fragrances at affordable pricing. Its products are now retailed on its website and major e-commerce and quick commerce platforms. The brand has catered to more than 10 Lakh shoppers and posted INR 15 Cr in revenue in FY23, marking 100% growth.
The Differentiator
La’ French offers intriguing fragrance profiles under Classy, Sassy, Oudh, City of Dreams, Military and Mood collections, besides a wide range of deos. However, most of its products are white-labelled. Reputed third-party manufacturers make the products, while the brand procures clean (chemical-free) ingredients and sustainable packaging materials to ensure its perfumery meets industry standards.
What’s Next
The D2C brand wants to hit the revenue mark of INR 25 Cr in FY24 and double the amount in the next financial year.
Note: We at Inc42 take our ethics very seriously. More information about it can be found here.