Inc42 recently came across Akash Raman, Co-founder and CEO of Oodio,a photo-services company that works with photographers to provide them services of post-production, design, and printing. Akash is also an electrical engineer, and a graduate from Harvard University and BITS Pilani. After various stints ranging from being a Visiting Faculty at BITS Pilani, CEO at Engineers for Social Impact (E4SI), consultant at Ashoka: Innovators for the Public, and a few research experiences, Akash went on to co-found Oodio in 2011.
1) How would you describe Oodioin your own words?
Oodio is a photo-services company that works with professional and semi-professional photographers (wedding, travel, etc.,) in providing them the best end-to-end services that enable them to do what they love the most – click!
Most people enter the profession of photography due to their love for clicking, and of capturing stories and moments. However, they soon realize that a large amount of their time (typically 3-4 times) is spent on working on the images to make them client ready – culling the images to a specified number, color correcting the images, and then possibly designing albums using them and printing the albums. Oodio takes these tasks off a photographer’s checklist and acts as their back office by providing them these services (and sometimes even working with their clients directly, if the photographer wishes). Therefore, the photographers can focus on clicking, building their business, and spending more time with their loved ones. Today, Oodio works with the top 100 photographers in India and the US.
2) How did you come up with the idea?
I have always believed that the idea of a photo-services company like Oodio was just waiting to be implemented. Most people who have hired the services of a wedding photographer, for instance, know that it takes an undue amount of time for the images and the albums to be provided to them by their photographer. We noticed this trend when one of our co-founders realized that he had not received his wedding album on the day of his wedding’s first anniversary! He quickly brought a few people together (that included his wedding photographer and me), brainstormed it as a potential business opportunity, and we began Oodio in May 2011.