For those who enjoy shopping, collecting reward points and redeeming them at various occasions can be as exciting as the experience of shopping itself. There’s a catch though. Once you enroll in a loyalty program, you’re usually given a plastic card. The more no. of loyalty programs you become a part of, the more no. of loyalty cards you need to carry.
While discussing the hassle of carrying and managing a hundreds of different loyalty cards, Mumbai-based husband and wife duo, Kunal and Urvi Mehta stumbled upon the idea of a single loyalty wallet, InLoyal which will allow people to carry all their loyalty cards in phone.
Since 2009, Kunal and Urvi were running SalenOffers, where they managed ‘customer delight programs’ for several companies like MasterCard, Vodafone, Idea Cellular, Hindustan Times, Airtel and others. One day, while waiting for a meeting with MasterCard, they started discussing about the gap that exists between customers and the loyalty programs they are supposed to manage. They realised that a platform which brings all the loyalty cards under one umbrella can help in managing the programs more efficiently. It was time for loyalty programs to shift its medium.
Thus, a discussion before the Mastercard’s meeting led to the inception of InLoyal.
InLoyal Helps In Shedding The Weight From Your Wallet
According to Kunal Mehta, the best way for any brand to run a loyalty program is through mobile. But a lot of retailers still lack the prowess when it comes to building and offering the said technology.
This is where InLoyal helps retailers to create and manage loyalty programs, integrate them with store-fronts and host them on cloud. The app also lets the retailer migrate an existing loyalty onto the platform with all data and dynamics remaining as it is.