19 Quick Commerce Newcomers Aiming To Replicate Blinkit, Zepto Formula

Quick commerce is a rapidly growing sector within the consumer market. Initially focussed on delivering daily essentials to doorsteps, it is now evolving to influence consumer behaviour by offering a wide range of products, beyond just groceries, with extremely short delivery times.

This shift has not only transformed the nature of quick commerce but has also pushed established players like Zepto, Swiggy Instamart, and Zomato’s Blinkit to broaden their offerings. These companies are now venturing into electronics, clothing, and footwear, while also launching platforms for quick food delivery.

Notably, the three giants together reported over $1 Bn in revenue in FY24 while a report estimates that the quick commerce industry in India has seen a sales surge of 280% in the last two years.

Such has been its sudden rise that many project quick commerce platforms to eventually eat into the market share of traditional ecommerce platforms. 

Fearful of missing this opportunity, Flipkart has already entered the burgeoning space with “Minutes” and Amazon has begun piloting its quick commerce offerings under a new label called Amazon Now. 

In addition to established ecommerce brands, a wave of new startups and conglomerates has entered the market, eager to replicate this success and claim their share of the quick commerce space. 

While Nykaa and Myntra have been experimenting with this for apparel deliveries, Swish wants to utilise the model to bring piping hot quick-to-prepare dishes to users within “10 minutes”. And this is just the tip of the iceberg as many new players in the ecosystem are now looking to emulate the growth trajectory of the “Trinity”.

As a new wave of quick commerce players and adopters continue to spawn, we thought of curating a list of companies planning to ace the “10-minute” delivery game in the country. Without further ado, here’s a look at the Indian quick commerce landscape outside of the Blinkit, Instamart and Zepto universe. 

Editor’s Note: This is neither an exhaustive list nor a ranking of any kind. We have listed the startups alphabetically.

Meet India’s New Quick Commerce Brigade 

1. Amazon Now

In February 2025, Amazon India rolled out its 10-minute delivery service, Amazon Now, in some select pincodes of Bengaluru, with plans to scale the offering by April 2025, after it gains a portion of market share via delivering grocery and daily essentials.

Relatively speaking, the ecommerce giant has been slow to jump on the quick commerce bandwagon.While the company has been experimenting with its 10-minute deliveries since December, it is yet to go for an all India expansion.

Amazon’s entry into this sector came much later after Flipkart became comfortable with its own offering called Minutes last year. Both the ecommerce giants are in the chase of market leaders Blinkit, Zepto, Swiggy Instamart, in the 10-minute delivery arena.

Meanwhile, the company has been silently expanding its groceries delivery business, perhaps the hottest products available on quick commerce platforms. Amazon Fresh is now present in 170 Indian cities, including Ambala, Aurangabad, Hoshiarpur, Dharwad, and Una. 

2. BigBasket BBnow

Tata’s BigBasket is arguably one of the biggest competitors to the three incumbents in the Indian quick commerce arena. Having already experimented with 30-minute deliveries for some products for the past few years, BigBasket, as a natural extension, became a full-scale quick commerce platform earlier in 2021. 

BigBasket’s quick commerce strategy will see the deployment of 500-600 dark stores nationwide, which will work alongside its 56-60 large warehouses. It plans to link clusters of dark stores with these warehouses to streamline the delivery of both popular grocery items and non-grocery products. 

As per reports, BigBasket has set its eyes on generating $1 Bn out of its projected $1.5 Bn sales for the ongoing financial year 2024-25 (FY25) through the quick commerce vertical. 

3. Blinkit Bistro

As the trend of 10-minute food delivery, or quick bites, picks pace in India, Zomato-owned Blinkit entered the space with a separate app, Bistro.The Albinder Dhindsa-led company spun off a new app, called Bistro, in December 2024 in its pilot phase and catering to select pincodes in Gurugram, Blinkit’s Bistro delivers meals, snacks, and beverages like tea and coffee in up to 15 minutes.

Notably, Bistro’s launch came just days after Zepto also launched a separate Zepto Cafe app to deliver beverages and snacks within 10 minutes. While Zepto’s Cafe has expanded into multiple parts of the country, Bistro still seemingly operates in Gurugram. Meanwhile, Blinkit parent Zomato launched a separate 10-minute food delivery platform, Zomato Quick, in January.

4. Blitz

Founded in 2020 by Gaurav Piyush, Mayank Varshney and Yash Sharma, Blitz is a quick commerce focussed logistics startup that provides ecommerce sellers across India integrated fulfillment centers and shipping and delivery partners to achieve quick deliveries. 

Its offerings stack includes 1 hour deliveries made in a five kilometer radius, same day deliveries in 500 pin codes and next-day deliveries in 800 pin codes across the country. 

While the startup’s services are currently active in 10 cities in India, including  Bengaluru, Delhi-NCR, Mumbai, Hyderabad, it is planning to expand its dark store network to the top 20 Indian cities.

The startup has raised around $9 Mn since its inception from investors such as IvyCap Ventures, IndiaQuotient and Alteria capital and angel investors including Ramesh Bafna of Zepto, Bestseller CEO Vinit Gautam, Amitabh Suri CEO Arvind fashion.

5. Blip

For people looking to get quick wardrobe fixes, the days of waiting for days to get their clothes delivered or going to the market physically seem to be coming to an end. This is because startups like Blip are now introducing fashion to quick commerce. 

Born out of serial entrepreneurs Ansh Agarwal and Sarvesh Kedia to make fashion quick commerce a reality, Blip has been delivering clothes in 30 minutes in Mumbai. It was founded in 2024 after a brief pilot phase.

Since then, Blip has onboarded brands like United Colors of Benetton (UCB), Tommy Hilfiger, Celio, Park Avenue, Pepe Jeans, AND, Global Desi, among others. Moving forward, the Bengaluru-based startup plans to open offline showrooms for mid to large-scale apparel D2C brands, positioning itself as the “Shopify for offline retail”.

6. FirstClub

Founded by former Cleartrip’s chief executive Ayyappan R, FirstClub aims to create a truly omnichannel retail brand, combining the speed of quick commerce with an immersive experience of offline stores.

While the platform is yet to be launched, it will begin its quick commerce operations by initially delivering daily essentials like fruits, vegetables, groceries, dairy, and health products in a timeline of 20 to 30 minutes. Gradually, it will expand into categories like beauty, fashion, home, and more.

The startup secured $8 Mn as a part of its seed funding round co-led by Accel and RTP Global, in December 2024.

7. Flipkart Minutes

In what has been touted as Flipkart’s biggest bet in years, the ecommerce major entered the quick commerce territory with Minutes in 2024. After piloting the service in parts of Bengaluru, in August 2024. Subsequently, the company expanded its quick commerce offerings to Delhi NCR.

As of now, Flipkart Minutes delivers daily essentials like groceries, fruits, vegetables to mobiles and electronics to its users in Mumbai, Delhi and Bengaluru.

While the adoption of the vertical by the ecommerce major has been gradual, it is planning to double down on 10-minute deliveries in the near future. As per reports, Flipkart is working on expanding its quick commerce segment by launching 500-550 dark stores before its Big Billion Days sale in 2025.

Further, as it gains more market share, Minutes is also planning to start delivery of medicines within 10 minutes by partnering with local pharmacists.

8. JioMart

Reliance Retail-owned JioMart has also made a comeback in the quick commerce arena by piloting instant delivery of groceries and fast-moving consumer goods (FMCG) in some parts of Mumbai and Navi Mumbai.

The service went live on the JioMart app under the ‘hyperlocal delivery’ section and is said to deliver orders within an hour in the initial stages. 

The retailer, however, plans to reduce the delivery time between 30 and 45 minutes during the later stages, while also expanding its product categories to include apparel and electronic items.

JioMart will bank on Reliance Retail’s network of over 18,000 stores across the country to fulfil its orders.

Reliance Retail previously operated its quick commerce venture under a pilot called JioMart Express, which was shut down in early 2023.

9. magicNOW 

Having experimented with state-backed ONDC for some time now, hyperlocal delivery platform Magicpin, too, took the quick commerce plunge in December last year with the launch of magicNOW, a 15-minute food delivery service.

Taking on the might of Blinkit, Swiggy and Zepto, Magicpin appears to have been experimenting with quick delivery for some time now. Before the full rollout in December, the Delhi NCR-based startup claims to have completed 75,000 deliveries during its pilot in select localities of Delhi NCR and Bengaluru. 

Operating within a 1.5km to 2 km delivery radius, magicNOW directly partners with restaurants to offer freshly cooked food to its customers. It has partnered with over 2,000 QSR brands including Chaayos, Faasos, Wendy’s, Burger King, McDonald’s, Taco Bell and more than 1,000 local restaurants.

The new service will be powered by Magicpin’s Velocity service, which aggregates third-party logistics providers, including Shadowfax, Dunzo, Rapido, Porter, Ola, and Zypp. 

It plans to expand to Chennai, Hyderabad, Mumbai and Pune in the near future. 

10. M-Now

2024 was all about Flipkart-owned Myntra’s experiments with quick delivery. It became one of the first fashion and lifestyle ecommerce platforms in India to jump onto the quick commerce bandwagon last year. 

Even though Blinkit, Zepto and Swiggy have added fashion SKUs in the past few years, Myntra is the first dedicated player in this space. In September, the ecommerce major piloted a four-hour delivery service in some parts of Bengaluru and Delhi.

Following the experiment, the company, in November 2024, began rolling out its “M-Now” offering, which offers a 30-minute to 2-hour delivery feature in some parts of Bengaluru. 

Notably, an internal assessment conducted by the company also showed a significant increase in consumers’ propensity to complete purchases when offered shorter delivery times. Earlier, Myntra’s ‘M-Express’ service delivered orders in a 24 to 48-hour window to select cities.

11. Nykaa

Listed beauty marketplace Nykaa, too, has been experimenting with a quick commerce pilot in the financial capital of the country. 

In October 2024, Nykaa launched a 10-minute delivery pilot in select parts of Mumbai, covering 5% of its SKU base. While there is no explicit comment by the BPC major on its quick commerce foray, it has been working on improving its delivery timelines over the past few quarters. 

However, brokerages expect Nykaa to witness higher fulfilment costs due to its ambition of fast deliveries, adversely impacting its EBITDA margin. 

12. Ola Food Delivery

To cash in on the 10-minute food delivery segment, Bhavish Aggarwal-led Ola Consumer began piloting quick food deliveries in some parts of Bengaluru in December last year. 

The offering, which was rolled out on the native Ola Cabs app, claims to deliver food items from various restaurants within 10 minutes. This marks yet another attempt from the company to disrupt the food delivery segment via Open Network For Digital Commerce (ONDC).

Previously, the company ventured into quick commerce under the label Ola Dash in 2015. However, Ola pulled the shutters down on Dash in mid-2022 to channel its focus on its electric vehicles and mobility businesses.

13. Ola Grocery Delivery

A week after Ola Consumer began piloting quick food deliveries in December 2024, the Bhavish Aggarwal-led company also rolled out a 10-minute grocery delivery service in select pin codes in Bengaluru.

The launch officially marked Ola Consumer’s foray into the quick commerce segment even though the mobility major has been experimenting with grocery deliveries on ONDC for some time now. 

Via this new offering, Ola will deliver grocery and kitchen staples such as fresh fruits, vegetables, and dairy items, along with home care and personal care products, to customers in select parts of Bengaluru.

14. Slikk

Slikk is one of the newest entrants in the quick commerce space, having been founded in August 2024 by Akshay Gulati, Om Swami and Bipin Singh. Earlier this year, it raised INR 2.5 Cr in a pre-seed round led by Better Capital, with additional participation from Untitled Ventures.

The fashion ecommerce platform claims to deliver branded apparel items within 60 minutes in select locations of Bengaluru and claims to be catering to about 100 users per day. 

The startup claims to have implemented algorithms and machine learning to gauge customer preferences and shopping behaviours to personalise its app. 

In March, Slikk raised $3.2 Mn in a seed funding round led by Lightspeed to expand its operations, making 80% of Bengaluru’s pincodes serviceable through multiple dark stores.

15. Snabbit

Founded by Zepto’s former chief of staff Agarwal in 2024, Snabbit is a quick service platform that offers domestic services such as general cleaning, laundry and similar others on demand within 10 minutes.

Agarwal said that users can book slots from three days in advance to claim a service to a last moment reservation that would be available at a notice of 10 minutes. The application has more than 10K downloads on Google Play Store, as of March 2025.

The Mumbai-based platform has secured $6.5 Mn since its inception. It is backed by Elevation Capital, Nexus Venture Partners, along with a host of angel investors, including Meesho cofounders Vidit Aatrey and Sanjeev Barnwal;  Unacademy cofounder Gaurav Munjal and Spinny’s founder Niraj Singh.

16. Swiggy SNACC

Amid the increasing cut-throat in the quick commerce arena, Swiggy launched a new 15-minute food delivery app on January 8. Called SNACC, the app currently delivers to only a select few places in Bengaluru.

The platform offers quick delivery of various food options, including “homestyle meals”, meal bowls, beverages and quick bites to its users.

It is pertinent to note that in September 2024, the foodtech major experimented with the ‘Cafe’ option to deliver snacks and beverages in 15 minutes. However, instead of launching a separate application, this option was integrated into Swiggy’s food delivery app.

Furthermore, Swiggy has also launched a new service, Swiggy Bolt, to deliver quick-to-prepare dishes in 10 minutes from popular restaurants and QSR chains within a two-kilometre radius of consumers.

17. Swish

Founded in August 2024 by Aniket Shah, Ujjwal Sukheja and Saran S, Swish offers 10-minute food delivery services in select parts of Bengaluru. The startup delivers a range of fast food offerings in just 10 to 15 minutes via its application. 

Swish operates as a vertically integrated startup that controls all aspects of operations in-house, including food preparation, delivery and supply chain. While it currently operates just one cloud kitchen, it caters to nearly 150-200 orders daily, with an average order value in the range of INR 250 to INR 300. 

In the near future, it plans to set up 45 cloud kitchens to cater to the “most high-demand areas of Bengaluru”, and expand outside the startup hub in due course of time.

18. WAAYU

Founded in 2022 by childhood friends Mandar Lande and Anirudha Kotgire, WAAYU is a quick food delivery platform, which claims to serve fast and nutritious food to customers. 

Taking a different route than established giants in the space, WAAYU is looking to make a dent in the quick food delivery space with its zero-commission fee model. Unlike its rivals, WAAYU operates on a subscription model, which is designed to be affordable and easily accessible for restaurants. 

It charges a one-time setup fee of INR 4,650 and a monthly subscription fee of INR 1,200 from individual restaurants, freeing them from giving commissions on every order. For deliveries, it partners with third-party logistics platforms for last-mile operations. 

On the B2C side, it claims to have achieved 25,000+ app downloads and was able to acquire 1-1.5 Lakh users on its app till September 2024. Afterwards, it joined the ONDC as a seller app and, as a result, the number of users on its platform grew 10 Lakh. 

On the financial front, the startup reported a revenue of INR 75 Lakh+ in FY24 and is looking to generate around INR 2 Cr in FY25, as per the cofounder.

19. Zing

Quick commerce has revolutionised how Indians shop online. With 10-minute deliveries becoming a norm, Indian foodtech startups are leaving no stone unturned to capitalise on customers’ growing penchant for fast deliveries. 

While there is no dearth of deep-pocketed rivals in the space, the competition has not stopped new startups from entering the fray and Zing is the latest player in the game. Founded in 2024 by Tarun Arora and Rachit Sahi, Zing offers 10-minute food deliveries.

Its unique selling proposition lies in delivering freshly made meals while its competitors are focussing more on ready-to-cook food items, its founders claim. What also sets Zing apart is that it does not partner with third-party restaurants and has set up its own cloud kitchens. 

The hyperlocal cloud kitchen startup claims to handle over 100 orders daily, with an average order value of INR 220. 

Going forward, the startup has set its eyes on scaling up its operations to 100 kitchens in the next one year and entering Bengaluru and other cities in the Delhi NCR. Alongside, it also plans to work on turning its initial four to five kitchens profitable by 2026. 

Last updated: March 28, 2025