Exclusive: Swiggy Launches ‘Cafe’ To Deliver Snacks In 15 Minutes

SUMMARY

Currently available in a few localities in Bengaluru, Swiggy Cafe offers branded as well as non-branded snacks & beverages

The new offering seems to be in the pilot stage and is similar to Zepto Cafe. It is available under the food delivery option on Swiggy’s app

In early 2023, Swiggy Instamart piloted Instacafe to deliver pre-made food and snacks along with groceries through its dark stores in certain pockets of Bengaluru

Following Zepto’s path, IPO-bound food delivery major Swiggy has launched ‘Cafe’ to deliver snacks and beverages in 15 minutes.

The option is currently available in a few localities in Bengaluru.

Swiggy Cafe has curated a few beverage options such as coffee, milkshakes, and protein bars from brands like Blue Tokai and The Whole Truth under the new offering. Meanwhile, there are also some snacks and fries available without a brand name.

Zepto Cafe, launched in 2022 and currently available in Mumbai, also has a hybrid approach, with a mix of branded pre-made food and non-branded food items.

This is not the first time that Swiggy is experimenting with quick deliveries of snacks. Back in 2015, the startup tied up with a few cloud kitchens in Bengaluru to offer 15-minute delivery services. In early 2023, Swiggy Instamart piloted Instacafe to deliver pre-made food and snacks along with groceries through its dark stores in certain pockets of Bengaluru.

However, the new Cafe option is available under the food delivery option on the Swiggy app and not under Instamart. The new offering seems to be in the pilot stage. An email sent to Swiggy seeking details about Cafe didn’t elicit any response till the time of publishing this story.

The development comes at a time when Swiggy is preparing for its IPO. As per a recent report, the food delivery and quick commerce startup plans to get shareholders’ approval to raise INR 5,000 Cr through fresh issuance of shares in its IPO as against previously planned amount of INR 3,750 Cr.

Swiggy is also said to be targeting a valuation of $15 Bn for the IPO. It was last valued at $10.7 Bn.

Besides, it also continues to be a loss-making entity. Swiggy’s revenue grew 36% year-on-year (YoY) to INR 11,247 Cr in FY24 while net loss narrowed 44% YoY to INR 2,350 Cr.

Last week, Inc42 reported that Swiggy is also piloting a large order fleet in the Delhi NCR region. Besides, the startup also launched several new features on its app recently, including a group ordering option and ‘incognito mode’ for private ordering.

Pertinent to note that besides Swiggy, Zomato has also tried its hand at quick deliveries of snacks in the past with ‘Zomato Instant’. Besides, Swish also launched its 10-minute food delivery service last month. The startup delivers a range of fast food offerings in 10 to 15 minutes via its app in select locations of Bengaluru.