How Naksh’s Premium Fabrics & Minimalist Designs Give Home Textile A Stylish Makeover

The Origin Story

When Shakeef Khan was newly married and setting up a new home, he noticed the misleading product labels on bed and bath linen that screamed rich or glace cotton (100% pure cotton), although the material was mostly polyester. Apart from inferior product quality, designs also needed more variety. Seeing an opportunity to bring in premium-quality products, Khan joined hands with Ajay Vaish, a veteran in the industry, and Naksh was born. The brand primarily retails through ecommerce marketplaces and became EBITDA-positive in December 2023. 

The Differentiator

Naksh sources high-quality fabric from pan-India suppliers and products are stitched at its in-house unit in Mumbai, allowing the brand to ensure optimum quality. Vaish’s three-decade-long experience in the home textile industry also helps the brand network with large manufacturers to procure top-quality raw materials and outsource production for certain styles. Its flagship product is the minimal range of bedsheets in plain and stripes.

What’s Next 

It aims to hit the monthly revenue mark of INR 1 Cr by FY24 and explore offline retail through extensive distribution. By 2025, Naksh wants to be present in 100+ brick-and-mortar stores, expand into other categories and strengthen its brand-building initiatives.

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